INSIGHTS

How people, influence and narratives shape outcomes.

Notes on how we assess behaviour, relationships and competing accounts.

METHOD NOTE / SEPTEMBER 2026

Behaviour needs context.

A worked case about a leadership transition: comparing organisational turbulence with coordinated influence through relationships, incentives and changing behaviour.

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Method note / September 2026

When a profile changes, the options change.

An individual profile becomes useful when it explains which conditions could change a decision.

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Method note / September 2026

Influence is a relationship, not a label.

Understanding who is consulted is the beginning of influence analysis, not its conclusion.

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Method note / September 2026

Follow the claim as it travels.

The repetition of a claim can look like corroboration even when every version has the same origin.

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